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Spiritual Entrepreneurship Book: Raw Reflections of a Female CEO

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A spiritual entrepreneur is “someone who runs an enterprise with the purpose of expanding love, not extracting gain.”

Introducing "Spiritual Entrepreneurship: Raw Reflections of A Female CEO," a captivating book that shares the author's life story and explores the transformative power of spiritual entrepreneurship. It delves into valuing a feminine way of being within a hyper-masculine business framework, challenges conventional thinking, and advocates for expanding love rather than extracting gain.


This book offers fresh perspectives on co-creation and invites spiritual entrepreneurs and change-makers to reimagine the world of business. Embark on this remarkable journey of hope, where we can ignite meaningful change and embrace new possibilities in entrepreneurship.


The Backstory Behind this Book

provides context about my life and spiritual journey so the reader can understand my perspective in writing this book.

1. My Spiritual Context

a. Religion growing up
b. Choosing legalism over love
c. On leaving my faith
d. New beginnings
e. Founding Indigo

2. Conclusion: How Indigo Became the Impetus for this Book


The Three Dimensions of Spiritual Entrepreneurship

explores the roles of the founder, the employees, and the company itself, illustrating their constant integration in the life of a spiritual entrepreneur.

1. My Evolving Entrepreneurial Journey

a. Entrepreneurship
b. Social Entrepreneurship
c. Spiritual Entrepreneurship

2. The three Dimensions of Spiritual Entrepreneurship

a.  First Dimension: Founder Focus

i. The role of fear and resistance

b. Second Dimension: Employee Focus
c. Third Dimension: Business Focus

i. Organizational development models

ii. The tension of a spiritual enterprise: redefining control and success

iii. The tension of a living spiritual enterprise: revealing light from darkness

3. Conclusion: Putting it all together with integrative ability

a. Integrating the masculine and feminine


The Three Principles of Venture Capital

contrasts the venture capital model with the three dimensions of spiritual entrepreneurship. This chapter highlights how venture capital’s methods are entirely divergent from spiritual entrepreneurship.

1. The three principles of venture capital align with our failing education system

2. Exclusivity

a. Exclusivity in venture capital 
b. Increasing equity and reducing bias through inclusivity

3. Ranking and Sorting

a. Enoughness replacing ranking and sorting

4. Money

a. Self-interest and Wetiko
b. Social impact investing in its current form is not the answer
c. We can't help but focus on the wealthy
d. Money follows existing power structures
e. Funding alternatives to institutional capital
f. Spiritual capital redefines value

5. Conclusion: Refocusing Humanity's ROI



Valuing the Intrinsic

provides a framework for spiritual entrepreneurship that emphasizes intrinsic value. It describes how our inner and outer worlds are better understood through the importance we place on the intrinsic, extrinsic, and systemic.

1. An Axiological Model for Spiritual Entrepreneurship

a. Overvaluing the systemic
b. Overvaluing the extrinsic

i. Extrinsic interactions vs. intrinsic connection

c. The intrinsic as the focus of spiritual entrepreneurship

i. Spiritual entrepreneurship is about people

2. Conclusion: Balancing the Intrinsic, Extrinsic, and Systemic



Rules of the Road

how the rules for spiritual entrepreneurs differ from the rules of traditional entrepreneurship. The chapter highlights six common business areas and includes specific examples of how a spiritual entrepreneur can look at typical business ideas through another lens.

1. Mentorship and Spiritual Entrepreneurship

a. Co-creation as a pathway forward
b. Honoring all forms of learning 
c. The co-creation circle

2. Knowing and Spiritual Entrepreneurship

a. Mind Knowing vs. Cellular Knowing

3. Decision-Making and Spiritual Entrepreneurship

a. Decision-making – business planning 
b. Decision-making – saying “yes”
c. Decision-making – saying “no”

i. Don't second guess your decisions

d. Decision-making - multi-generational focus

4. Profits and Spiritual Entrepreneurship

5. Pricing and Spiritual Entrepreneurship

a. “Free” as a pricing strategy
b. The rise of freemium pricing models
c. My personal story of “free” 

i. A world without Santa Clause
ii. Vacation Bible Schools and free museum days
iii. The joy of a library and free pizza

d. The greatest things in life really are free 
e. Pricing to maximize value 

6. Exits and Spiritual Entrepreneurship

a. The currency of heaven is love

7. Conclusion: Being on the Path is Enough